© 2017 Nandita Rajan

415-936-4253

nandita.rajan93@gmail.com

Nandita Rajan

Graphic Designer

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    MFA THESIS

    ↗ Definition

    An MFA Thesis is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

     

    A master’s thesis is a self-directed body of work driven by numerous months of extensive research and analysis on any chosen topic by
    the master’s degree student. This project demonstrates a full range
    of the student’s design skills, thinking, and analysis as well as the ability to communicate a complex topic in a simple yet compelling and engaging manner.

    Project

    Go off the Hook

     

    Course

    MFA Thesis

    ​

    Instructor

    Carolina De Bartolo, Phil Hamlet, Antony Jagoda

    ​

    Category

    Research, Branding, Visual System

    Keywords

    Accessibility, Sustainability, Friendly

    ​

    Deliverables

    Entire Visual System

     

    Typeface 

    Ideal Sans, Chaparral

     

    Color Palette

    1/1

    ↗ Background

    Overfishing is when more fish are caught than can be replaced through natural reproduction.

     

    ↗ The Problem

    Millions of people depend on fish as a source of protein and other fatty acids. However, increased fishing efforts over the last 50 years, as well as unsustainable fishing practices are pushing many fish stocks to the point of collapse.

    ​

    To explain why overfishing is a problem we first have to get an idea of the scale of the problem. Here are some figures published by the UN Food and Agriculture Organization 52% of fish stocks are fully exploited, 20% are moderately exploited, 17% are overexploited, 7% are depleted, 1% is recovering from depletion. We are at risk of losing a valuable food source that many depend upon for social, economic or dietary reasons. We are losing species as well as entire ecosystems.

    ​

    As a result, the overall ecological unity of our oceans is under stress and at risk of collapse. We are at risk of losing a valuable food source many depend upon for social, economical or dietary reasons.