To choose a dying brand and redesign its brand identity to revive it and align it with the future. The objective included researching the brand history, profiling audiences, and structuring future vision that aligns with the soul of the brand and helps reinvent themselves.
The brand that I chose was Barbie. The brand name of Barbie has been surrounded by many controversies related to an unhealthy body image and has become less relevant in today’s feminist world. Barbie as a brand has the potential to help adolescents deal with body image issues and can boost women empowerment. Barbie displays independence and shows little girls that they can be anything they dream of being.
Nature of Identity
Branding, Layout, Visual System
Empowerment, Creativity, Diversity
3 Books and a Website
Alda, Brandon Grotesque