To identify a problem that can be solved through the design process. Research the problem, the audience profile and then create a cohesive visual language that works well across the system.
The problem I identified is how expensive it is for a student to travel. To solve this problem I created a brand called “Red Backpack.” We all want to see new places and experience new cultures. Being students, I understand the thrill and exhilaration that comes with exploring new countries and cities. Which is why at Red Backpack, our mission is to help students plan their vacations, and discover new places while minimizing the cost of starting a new adventure.
Student Travel Project
Branding, Layout, Visual System
Backpacking, Traveling, Cost Efficient
Entire Visual System